# Media kit template (one page)

A media kit has one job: let a busy marketer decide "yes, this creator reaches my buyer" in 30 seconds. One page. Real numbers. Screenshots available on request.

Want it designed? Open `media-kit.html`, click any text to edit it, then **File → Print → Save as PDF**. Below is the same content as plain text, for Notion, Google Docs or Canva.

---

## [YOUR NAME / CHANNEL NAME]
**[ONE-LINE POSITIONING: "I help [AUDIENCE] [GET RESULT] — through [FORMAT]."]**
Example: "I help first-time founders ship SaaS products with AI — through weekly build videos."

[PHOTO OR CHANNEL ART]

### Audience at a glance
| Metric | Number | Period |
|---|---|---|
| [Primary platform] followers / subscribers | [NUMBER] | as of [DATE] |
| Median views per [video/Reel/post] | [NUMBER] | last 10 posts |
| Newsletter subscribers / open rate | [NUMBER] / [X]% | last 30 days |
| Monthly views (all platforms) | [NUMBER] | last 30 days |
| Engagement rate | [X]% | (likes + comments + saves) ÷ views, last 10 posts |

> Use medians, not averages (one viral post distorts an average). Always add the date and the period. Brands trust numbers that come with a time window.

### Who watches
- **Top countries:** [US X%], [UK X%], [CA X%]
- **Age:** [X]% are [25–34]
- **Gender split:** [X% / X%] (only if relevant to the brand)
- **Who they are:** [ROLE / LIFE STAGE / INTEREST — "indie developers and early-stage founders", "new moms in their first year", "home cooks who meal-prep"]
- **What they buy:** [CATEGORIES — "dev tools, hosting, AI subscriptions, courses"]

### Why my audience listens
- [PROOF 1 — "My [TOPIC] series gets [N] comments per video on average"]
- [PROOF 2 — "Readers reply to 1 in [N] newsletter issues"]
- [PROOF 3 — a community, a course, a real result viewers got]

### Past partners (or "Tools I use and recommend")
[LOGO] [LOGO] [LOGO]
No paid partners yet? List products you actually use and have featured unpaid, with a header like "Tools I've featured". Don't present them as sponsors.

### Results from past partnerships
- **[BRAND]:** [DELIVERABLE] → [VIEWS], [CLICKS / CODE USES / SIGNUPS] in [X] days
- **[BRAND]:** [DELIVERABLE] → [RESULT]
- Short quote from the partner, with their permission: "[QUOTE]" — [NAME, ROLE]

### Ways to work together
| Package | What's included | Starting at |
|---|---|---|
| [Integrated segment] | 60–90s mid-roll, link + code in description, pinned comment | $[RATE] |
| [Dedicated video] | Full video about your product, 1 round of revisions | $[RATE] |
| [Short-form] | 1 Short / Reel / TikTok, 30–60s | $[RATE] |
| [Newsletter] | Primary sponsor slot, ~100 words + link | $[RATE] |
| [Bundle] | [3] pieces across [platforms] over [X] weeks | $[RATE] |

Add-ons: usage rights, whitelisting/paid ads, exclusivity, rush delivery. Quoted per project.

### Contact
[EMAIL] · [BOOKING LINK, optional] · [MAIN CHANNEL LINK]
Usually replies within [24–48 hours]. Booking [MONTHS] now.

---

## Checklist before you send it
- [ ] Every number has a date or time window.
- [ ] Median views, not average and not "up to".
- [ ] Audience section matches what the brand sells (rewrite "Who they are" per category if needed).
- [ ] "Starting at" prices, so there's room to quote higher for add-ons.
- [ ] PDF under ~2 MB (attachments over that annoy people), or a link.
- [ ] File name: `[YourName]-MediaKit-[Month][Year].pdf`.
- [ ] Re-check numbers every 30 days.

Last verified: October 2026. Made by Dan Shipped — @danshipped