# The 10-question pre-publish check

Answer each with yes/no. Two or more "no" → fix before posting.

1. **One desire.** Can I say the single desire this video channels in one sentence, in the viewer's words?
2. **Right starting point.** Does the hook start where this viewer is (identity/story for cold, problem, desire + "there's a way", difference, or offer)?
3. **Right answer to a crowded market.** If they've seen 100 videos like this, am I giving the *how* (mechanism) or speaking to *who they are* (identity), not repeating the claim?
4. **The hook does one job.** Does it only make them want the next sentence, in ≤12 words, without giving the answer away?
5. **"That's me" by second 6.** Will the right viewer recognize themselves (their task, their moment, their words) within 6 seconds?
6. **Shown, not explained.** Is the result happening on screen, not described?
7. **One proof, right place.** Is there one specific, true proof (number, price, time, screenshot) exactly where they'd think "is this real?"
8. **No ad words.** Did I delete every adjective the viewer would notice (insane, game-changer, unlock…)?
9. **One CTA.** Is there exactly one action: follow OR comment the keyword, with a reason it's free?
10. **Only I could post this.** If I swapped my name for another creator's, would something be lost (my test, my numbers, my story, my system)? If not, add the angle only I have.